Everyone is talking about AI in marketing. Most of it is noise. Here’s what it looks like to stop prompting and start building real systems — and what genuinely changed.
I Built 10+ Custom AI Systems for My Marketing Work. Here’s What Actually Changed. Read Post »
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Tactics feel productive. Systems compound. The mindset shift that changed how I approach every brand I work on.
Why I Stopped Chasing Marketing Tactics and Started Building Systems Read Post »
No errors. No alerts. Just attribution slowly bleeding out. A step-by-step account of diagnosing a silent tracking failure — and the checklist to catch it early.
The Meta Pixel Quietly Broke for Weeks. Here’s How I Traced It Through GTM. Read Post »
Acquisition feels like growth. Retention is where the profit actually lives. A simple, illustrative walkthrough of the math that changes how you see your store.
The Retention Math Most D2C Founders Get Wrong Read Post »
People increasingly get answers from AI tools before they ever click a link. Here’s how search behaviour is shifting — and how to make your content citable, not just rankable.
SEO Is Changing: How to Show Up in AI Answers, Not Just Google’s Blue Links Read Post »